about us
Welcome to Brandlab—a creative agency where strategy and creativity collide to create something extraordinary. Founded by Tara and Annelotte, we’re two passionate entrepreneurs who bring unique perspectives, diverse experiences, and a shared vision for transforming brands.
Tara comes from a background in business strategy, with years spent in corporate environments learning what makes businesses grow and thrive. She’s a doer, an out-of-the-box thinker, and loves getting hands-on to craft strategies that deliver real results. Annelotte, on the other hand, is a natural-born creative with a Master’s degree in Corporate Communication and a background spanning high-end hospitality, the beauty industry, and even her own art business. Her inspiration never stops, and she brings a sharp eye for aesthetics and storytelling to every project.
We believe in blending the power of strategy with the magic of creativity. Just like in a lab, we experiment, refine, and craft tailored solutions that help businesses not just stand out but make meaningful connections with their audiences. Our mission is to help brands grow, evolve, and leave a lasting impact—whether through branding, marketing, design, or strategy.
Our vision is to be the go-to creative partner for brands that want to push boundaries, tell authentic stories, and achieve measurable success. We’re all about fresh ideas, innovative solutions, and a data-driven approach that ensures everything we do has a real, tangible impact.
We don’t believe in one-size-fits-all solutions. Instead, we treat every brand like a unique formula, combining creativity, strategy, and results-driven thinking to make it thrive. At Brandlab, we’re not just here to create—we’re here to transform. Let’s make something amazing together.
meet the founders
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FounderWith a Master’s degree in Corporate Communication and an international background in the luxury hospitality industry, I’ve built a unique perspective on how to connect with audiences and create memorable experiences.
My career has taken me through the beauty industry as a PR & Marketing Manager and even led me to run my own art business. I’m constantly inspired by the beauty of the world around me—whether it’s the places I travel to or the little details most people miss. My brain is always in a ”create” mode, and I love using all that inspiration to dream up creative strategies that make brands stand out while still being super focused on results.
I combine my eye for aesthetics with a strong foundation in communication and marketing, creating strategies that are creative, innovative and impactful. I believe in blending creativity with a data-driven approach to help brands truly thrive.
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FounderWith years of experience working in large corporate environments, I’ve developed a strong foundation in business strategy and a deep understanding of what it takes to drive growth and success. I’ve always been fascinated by the strategy behind businesses, but I’ve realized that combining those insights with creativity is where the real magic happens. That’s what inspired me to co-found Brandlab.
I’m a do’er, an out-of-the-box thinker, and always looking for innovative ways to solve problems. I believe we’ve built something truly special—a company that blends strategy and creativity to help brands grow, evolve, and make an impact.
I’m excited to roll up my sleeves and bring a fresh perspective to every project. I’m data-driven and love working with proof of results, ensuring that the strategies we implement truly make a difference. My goal is to help businesses not just stand out but create meaningful connections with their audiences. I can’t wait to see what we’ll create together.